Brød & Taylor

Location: North Adams, MA - In Office

Applications require work examples/portfolio to be considered

What This Role Is

You’ll turn Brød & Taylor’s products, baking expertise and brand point of view into quality branded content that teaches, inspires and makes our products come to life.

You’ll help shape our branded content roadmap—identifying what stories we should tell and why—then bring those ideas to life through creative development and production. You’ll coordinate creators and production partners and be hands-on when the simplest way to get the shot is to make it yourself.

You’re a creative thinker and a maker: someone who can see the story, make the plan and make the content.

What You’ll Do

Shape What We Make

Develop the product and craft content roadmap in partnership with the Marketing team
Identify the stories, products, techniques and ideas we should bring to life
Develop concepts, creative briefs, scripts, storyboards and shot lists
Think beyond individual assets—looking for ways to get more content and more value from every idea and shoot

Bring It to Life

Plan and coordinate shoots from concept through final asset
Source and manage creators, videographers, photographers and other production partners
Direct talent and production to bring the creative vision to life
Shoot and edit quick-turn content yourself
Create product demonstrations, how-tos, recipes, craft/technique stories and aspirational baking content
Develop content that can be used across social, email, web, Amazon and other channels

Learn & Improve

Review content performance to understand what connects with our audience
Identify patterns and opportunities to make more of what works
Feed those learnings into future content recommendations and production
Build a growing understanding of what makes Brød & Taylor content effective

What You’ll Own

Product & craft content roadmap
Creative development and direction
Studio production and production partners
Creator/talent relationships for branded content
Content capture, repurposing and asset development
Content performance learnings

This role does not own the organic social calendar or social strategy. You’ll partner closely with the Organic Social team to ensure the content you create can work effectively across channels.

What We’re Looking For

4–6 years of experience in branded content, creative production, content creation or a related field
A strong portfolio showing idea → production → finished work
Strong creative instincts and visual taste
Comfortable developing a concept and then getting behind the camera to make it happen
Experience working with creators, videographers and other production partners
Comfortable filming on both a phone and a camera, being responsible for camera set up, lighting and audio
Editing in software such as Adobe Premiere Pro or similar
Able to use performance data to make smarter content decisions
Highly organized, collaborative and comfortable working independently
Knowledge of bread baking or genuine enthusiasm for learning the craft

Salary $65,000 - $75,000

No relocation assistance offered.

Brod & Taylor

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