Position Overview:

Cambria Hotel Lake Placid is seeking an experienced and driven Director of Sales to lead the property’s sales strategy and revenue growth. This leadership role is responsible for developing and executing strategic sales initiatives that grow occupancy, ADR, and total hotel revenue across key segments including group, leisure, corporate, and local business.

Located in the heart of the Adirondacks, Cambria Hotel Lake Placid offers a modern upscale experience with stunning lake and mountain views, a full-service restaurant and bar, and flexible meeting and event space. The Director of Sales will play a key role in positioning the hotel as a top lodging and event destination in the region.

This position reports directly to the General Manager and works closely with revenue management, marketing, and property leadership to drive results.

Key Responsibilities

Develop and execute the hotel’s sales strategy to achieve occupancy, ADR, and revenue targets, aligning pricing and revenue strategies with the General Manager and Regional Director of Sales
Generate new business through proactive outbound sales including prospecting, networking, and account development
Build and maintain strong relationships with corporate accounts, event planners, tourism partners, and local businesses
Grow group and event business including weddings, corporate meetings, sports teams, and retreats
Maintain a strong pipeline of opportunities and track sales activity through CRM and brand systems
Monitor market trends and competitor activity to adjust sales strategies and identify new opportunities
Oversee the group sales process from inquiry through contracting and event execution
Prepare regular sales reports, forecasts, and revenue action plans
Work closely with the operations and events teams to ensure successful coordination and execution of meetings and events
Ensure the hotel consistently delivers a high level of service to both guests and clients

Qualifications:

Minimum 5 years of hotel sales experience
Knowledge of local competition and industry trends
Previous Director of Sales or Senior Sales Manager experience preferred
Demonstrated success generating new business through outbound sales and prospecting
Proven ability to meet or exceed revenue and group sales targets
Strong relationship building, networking, and negotiation skills
Experience with hotel sales systems, CRM tools, and brand platforms
Excellent communication and organizational skills
Valid Driver’s License is required

What We Offer:

Competitive base salary with performance-based bonus
Health, dental, and vision benefits
Paid time off

Cambria Hotel Lake Placid - Lakeside Resort

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