Area Sales Manager – NORAM East

Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.

We are now seeking an Area Sales Manager to join our US commercial team – covering the NORAM East region.

Key Responsibilities:

Drive sales growth and market expansion within the assigned territory across all Control & Automation (C&A) brands and product categories
Maintain a strong focus on developing the DSE Control product group
Develop and implement effective regional sales and distribution strategies (where applicable)
Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
Identify and develop new business opportunities while strengthening relationships with existing customers
Conduct regular visits to customers and prospects to build trust, reinforce the C&A brand, and grow profitable business
Act as the voice of the customer within the C&A group, while representing the business externally as a trusted partner
Promote both existing and new C&A products to customers
Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
Monitor competitor activity and stay informed on market developments
Conduct market research within the customer base to respond effectively to changing conditions

40%

Effectively negotiates sales
Develop end-customer & distributor relationships
Provides high degree of focus on DSE CONTROL product group
Identifies, assesses, attracts and negotiates with potential customers
Identify market opportunities for C&A group products

30%

Expanding the customer and contact base
Develop strategic relationships within the region
Provide World class customer support
Achieve sales targets

15%

Coordinates all marketing activities with distribution partners
Maximises product margins through effective pricing strategies
Achieve customer visits/phone meetings to set targets
Create and manage quotes for customers with appropriate follow up
Manage the opportunity pipeline to maximise value for the company

15%

Presentation and demonstration of products
Maintain customer pipeline data in the company CRM system
Work with internal company functions to address customer issues
Monitor competitor activity, and key market trends
Monthly reporting
Exhibition attendance where required

Internal & External Relationships:

External relationships will be predominantly with the assigned customer group and the contacts therein

Build relationships with Management, Internal sales function, technical support, marketing and Warranty

Requirements:

Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland
Proven technical and commercial selling and negotiation skills
Commercially astute results orientated team player
Strong written and verbal communication skills
Ability to work from a home office and work independently in a field-based role
Ability to travel internationally adequately to cover assigned territory
Ability to recognise market trends and evaluate competitor strengths and weaknesses
Full driving licence
Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland
Proven experience of successful demand generation
Min 5 GCSE (or equivalent), Maths and English essential

Deep Sea Electronics Ltd

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