At SkiEssentials Stowe, we are more than a gear shop - we are a cornerstone of the outdoor community in Stowe. With a deep passion for adventure and a drive to educate and serve, we aim to inspire and equip everyone who walks through our doors.

The General Manager at SkiEssentials Stowe plays a critical role in leading the store's daily operations, seasonal transitions, and strategic direction. This individual will manage and develop a high-performing team, enhance our strong customer-first culture, and ensure financial performance aligns with business goals.

The ideal candidate is passionate about the outdoors, thrives in a dynamic retail environment, and is excited to build lasting relationships within our community.

Store Leadership

Lead by example, setting the tone for professionalism, service, and excellence.
Serve as the face of the Stowe Store- lead with integrity, approachability, and a collaborative spirit.
Hire, train, and nurture a skilled, passionate team across sales, service, and support roles.
Champion our mission, vision, and values across all staff touchpoints.
Maintain open and productive communication with company leadership and cross-store peers.
Schedule and conduct regular team check-ins and performance evaluations.

Operations

Ensure smooth, efficient daily operations and adherence to all store processes.
Oversee cash handling, open/close procedures, and staff scheduling.
Support and execute major store projects including seasonal changeovers and facility needs.
Collaborate with the buying team and floor leads on layout changes and inventory planning.
Ensure all product receiving, transfers, markdowns, and merchandising are executed accurately.
Maintain a clean, welcoming, and brand-aligned store environment.

Customer Experience & Sales

Deliver a best-in-class customer experience across all touchpoints.
Empower staff with tools and training to engage authentically and expertly with guests.
Resolve customer issues with fairness, professionalism, and tact.
Work with floor leads to ensure strong sales conversion, high service standards, and clear storytelling through merchandising.

Financial Success

Monitor store KPIs and work with ownership/accounting on budget, payroll, and profitability goals.
Identify opportunities for increased performance through product mix, merchandising, and staffing.
Partner with merchandisers and department leads to ensure financial success across categories.

Marketing & Community Engagement

Collaborate with the Brick and Mortar Marketing Coordinator to ensure alignment on messaging, promotions, and events across all retail locations
Review and approve monthly marketing plans presented by the Marketing Coordinator; provide feedback and strategic direction to ensure consistency with brand identity and store goals
Ensure marketing efforts support store-level priorities, including promotional calendars, key sales initiatives, merchandising, and overall customer experience
Facilitate communication between Store Managers, Buyers, and the Marketing Coordinator to streamline planning and execution of in-store promotions and events
Provide oversight and input on local advertising spend, ensuring proposals fit within budget and support store goals
Support the Marketing Coordinator in leading community engagement and brand presence at local events, ensuring alignment with store values and customer expectations

Qualifications

3-5+ years of experience in retail management, preferably in outdoor, bike, ski, or specialty retail.
Proven leadership skills with ability to motivate, mentor, and manage performance.
Deep understanding of ski, snowboard, and/or bike products and culture.
Strong customer service philosophy and hands-on retail mentality.
Excellent communication, problem-solving, and time management skills.
Willingness to work weekends, holidays, and embrace the seasonal nature of the business.

Job Type: Full-time

Benefits:

401(k) matching
Employee discount
Health insurance
Paid time off

Schedule:

Holidays
Weekends as needed

Pay: $65,000.00 - $75,000.00 per year

SkiEssentials

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General Manager of SkiEssentials Retail in Stowe (Formally Pinnacle Ski & Sports)