Barrel One Collective (B1C)

Join Barrel One Collective as a Territory Sales Manager and help grow one of the most dynamic craft beverage portfolios in the industry. This role blends strategic sales leadership, account management, and brand building across your assigned territory, working closely with distributors, retail partners, and hospitality accounts to expand market presence and drive growth.

What You'll Do

Lead regional sales strategy and market expansion initiatives
Manage key distributor and retail relationships
Grow distribution, visibility, and brand awareness across on- and off-premise accounts
Conduct regular market visits (20–25 accounts weekly)
Analyze sales data, manage inventory alignment, and ensure strong retail execution
Execute tastings, promotions, festivals, and brand events
Train accounts, distributor partners, and new sales team members
Collaborate cross-functionally to achieve market goals

What We're Looking For

Experience in craft beer, beverage, or alcohol sales preferred
Knowledge of the three-tier distribution system and alcohol regulations
Strong relationship-building and communication skills
Ability to travel regularly with a valid driver's license
Passion for craft beer, hospitality, and brand storytelling
Proficiency with CRM tools and Microsoft Office applications

Why Barrel One Collective?

At B1C, you're more than a sales rep - you're a brand ambassador, relationship builder, and growth driver. We value authenticity, collaboration, and entrepreneurial thinking while giving our team the tools and autonomy to make a real impact.

Wachusett Brewing Company

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