Skida Headwear & Accessories
Job Title: Product Line Merchandiser, Omnichannel
Location: Burlington, Vermont
Reports To: Sales Director
Job Type: Full-Time
Position Summary: The Product Line Merchandiser ensures that Skida has most relevant products possible to inspire joy on every adventure in any condition. This role will lead the development and execution of our seasonal product lines, including merchandise assortment planning and seasonal calendar planning, bringing Skida’s unique products and bright creative output to life. This role is the heartbeat connecting design, production, marketing and sales – ensuring that every product tells our brand story, meets customer expectations, and aligns with seasonal calendar.
This position is tailored for someone who has merchandising experience, has a passion and appreciation for product, is collaborative, analytical, highly organized, and a self-motivated problem-solver. In this role, you will lead Skida’s Merchandising strategy and business planning to continue delivering exciting new products while optimizing profitability and driving intentional sales growth.
Key Responsibilities:
Product Strategy & Roadmapping
- Collaborate cross functionally to build and maintain a seasonal product roadmap aligned with brand vision, merchandising strategies, and financial goals.
- Triangulate sales data, customer feedback, and market trends to inform product direction, new category exploration (which styles to develop and when to launch them), and end-of-life planning.
- Direct product line SKU planning based on historical data, market landscape, and brand direction
- Maintain and evolve Core Product Management and strategy in collaboration with Leadership Team
Business Calendar
- Create and manage a working seasonal calendar for product lifecycles, which includes: sales, production, fulfillment, marketing, finance, product development and design deadlines & key dates.
- Utilize Asana to create, manage, and update project timelines, ensuring all tasks are completed on schedule.
Product Merchandising
- Develop and maintain merchandising line plans, ensuring balanced assortments by category, price point, and seasonal storytelling with alignment to both strategic plan and financial plan.
- Drive assortment strategy, including pricing strategy and margin strategy, seasonal grow/shrink/maintain, and seasonal drops & repeats.
- Analyze and review SKU Performance to determine SKU count and rationalization, seasonal Add + Drops
- Set product MSRP and plan product mix in partnership with relevant Sales team members to deliver gross margin targets.
- Partner with Skida Design to create and maintain seasonal assortment “Merch” Guide in Figma and excel
- Create and maintain competitive marketplace assessments demonstrating Skida’s product and price positioning to the market.
Product Development
- Suggest on-brand new product development initiatives based on historical sales data, market data, and customer feedback
- Manage the product development process starting with product concept briefs, outlining target customer, target price, competitive landscape, market opportunity, and unique selling points
- Partner with Production Manager to incorporate vendor capabilities into R&D process and make smart adjustments in materials or construction to balance design intent with financial objectives.
- Collaborate with Fit & Spec/Product Design to ensure the integrity of the brief carries through in tech packs through sampling, fit reviews, and production approvals.
Go-To-Market
- Prepare and deliver product education tools including product unique selling points (USPs) for sales and marketing teams, supporting go-to-market presentations and asset creation.
- Partner with Brand Manager to ensure seasonal launches, photoshoots, and campaign rollouts are aligned with product delivery schedules.
- Availability to support on photo shoots, lookbooks, and digital content to ensure products are captured on-brand and on schedule.
Communication & Process
- Collaborate with teams to evolve existing processes for continuous improvement.
- Communicate project updates, milestones, and challenges to relevant stakeholders.
- Facilitate regular meetings and check-ins with cross-functional teams to ensure everyone is aligned and informed.
Qualifications
- 3+ years in product management, product development, and merchandising – ideally in softgoods, apparel, or accessories.
- Have a passion, appreciation and sensibility for product. Have an eye and understanding for details, fabrication, and function. Ability to identify customer-right product in market
- Strong understanding of product costing, margins, and production processes.
- Excellent project management skills with a knack for keeping calendars, people, and priorities aligned.
- Analytical mindset paired with creative intuition: you’re equally comfortable digging into spreadsheets to make data-based decisions or building a compelling seasonal story.
- Comfortable presenting data-driven insights to internal team members and account partners (Sales Reps).
- Collaborative, detail-oriented, and excited to help a growing brand scale.
- Excellent Excel and mathematical skills
Success Metrics
- On-Time Calendar Execution: Achieve key milestone dates across design, sampling, marketing handoff, and production approvals, with minimal delays.
- Margin Targets: Ensure seasonal collections meet or exceed planned gross margin goals.
- Sell-Through Performance: Products meet sell-through expectations within launch season, supporting healthy inventory turns.
- Product Launch Readiness: Deliver complete, accurate product information and assets to marketing/sales ahead of launch deadlines.
- Cross-Functional Alignment: Maintain clear, proactive communication to keep all teams informed and on track.
Application
Please submit a resume and cover letter to careers@skida.com with the subject line “Product Line Merchandiser".
This position is based at Skida’s headquarters in Burlington, Vermont.
Our organization is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply! You may be just the right candidate for this or other roles. Please be sure to attach your resume. We are an Equal Opportunity Employer.
Job Type: Full-time
Pay: $65,000.00 - $85,000.00 per year
Work Location: In person
