Lawson’s Finest Liquids is a B Corp certified, values-driven craft brewery committed to delivering the finest and freshest beer alongside memorable, human-centered hospitality experiences. The Events Manager plays a critical leadership role in shaping and executing the Taproom events program, creating experiences that drive guest engagement, strengthen the Lawson’s Finest brand, and support overall revenue growth.
Reporting directly to the Head of Hospitality, this role is responsible for the planning, coordination, and execution of Taproom events, private events, and on-site activations. The Events Manager works cross-functionally with Marketing Leadership to ensure all events align with Lawson’s Finest standards and contribute to establishing the Waitsfield location as a premier destination in Central Vermont.
The Ideal Candidate
• Embodies Lawson’s Finest Liquids’ core values: Be the Finest, Keep It Authentic, Take Good Care, Focus on Community, and Have Fun
• Has a passion for hospitality, events, and guest experience
• Understands how events drive brand engagement, community connection, and revenue
• Brings strong organizational skills and attention to detail
• Thinks strategically while executing tactically
• Communicates clearly, proactively, and professionally
• Demonstrates ownership, accountability, and strong follow-through
Primary Responsibilities
Events Program Ownership
- Own and manage the Taproom events calendar, including public events, semi-private, private events, and onsite Taproom activations
• Own and evolve the in-house music program, including two consistent weekly music nights and one monthly music event, as a core driver of community engagement, guest experience, and events revenue
• Coordinate artist communication, scheduling, and execution to ensure a consistent, high-quality music experience
• Serve as the primary point of contact for all event inquiries, ensuring timely and professional communication
• Plan and execute events from concept through completion, ensuring alignment with Lawson’s Finest brand standards and guest experience expectations
• Ensure events are well-organized, on-brand, and executed at a high level of quality
• Act as the on-site lead for event execution, ensuring seamless guest experiences
Semi-Private, Private Events & Revenue Development
• Master event software “TripleSeat” for event optimization, targeted communication and event visibility
• Manage and grow the Taproom semi-private and soon to be private events program
• Support sales efforts by responding to inquiries, building relationships, and converting bookings
• Develop creative event solutions that meet guest needs while aligning with operational capabilities
• Monitor event performance, including bookings, revenue, and utilization
• Support pricing, packages, and offerings that drive profitability while maintaining brand integrity
Cross-functional Collaboration
• Partner with Marketing to align events with broader campaigns, promotions, and brand initiatives
• Coordinate with Marketing to plan, promote, and execute quarterly signature events that strengthen guest engagement, community connection, and brand relevance
• Over time, help develop a flagship Lawson’s Finest event that becomes a recognizable, regional, high-impact annual experience for guests, the community, and the brand
• Collaborate with Taproom Leadership to ensure operational readiness for all events
• Communicate event details clearly to staff, ensuring awareness and alignment across teams
• Support coordination of event-related materials, promotions, and guest communications
Guest Experience and Brand Alignment
• Ensure all events reflect the Lawson’s Finest hospitality experience and brand identity
• Help position the Taproom as a premier destination by delivering consistently engaging and high-quality events and experiences
• Focus on creating memorable, engaging, and community-driven experiences
• Identify opportunities to enhance guest engagement through events and activations
• Maintain a high standard of professionalism, organization, and execution across all events
Taproom Leadership Support
• Provide Taproom Management coverage as needed. 1-2 MOD shifts/week
• Maintain a visible and supportive presence during events and peak business periods
• Support overall service standards and guest experience execution
• Reinforce Lawson’s Finest service standards and hospitality culture
• Coach team members in real time on guest engagement and service execution
• Address operational needs and support team performance during service
Requirements and Expectations
• 3–5+ years of experience in events, hospitality, or related leadership roles
• Strong organizational and project management skills
• Experience coordinating events, timelines, and logistics
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and relationship-building skills
• Proficiency in Microsoft Office and basic systems (POS experience preferred)
• Willingness to work nights, weekends, and holidays
• Physically able to meet job demands, including lifting up to 50 lbs
• Must be based in or able to reliably commute to Waitsfield, VT
Compensation
We offer a generous total compensation package, opportunities to give back, and yes — some of the finest beer you’ll ever taste.
- This is a full-time, exempt position
- Starting salary: $70,000
- Total compensation package includes: Medical, Dental & Vision (90% of premiums paid for you and your family!)
- Combined Time Off
- Profit sharing
- 401k plan with company match
- Wellness Reimbursement
- Professional Development Opportunities
- Tuition Reimbursement
- Employee & Local Discounts
- Life Insurance
- Paid Family Leave
- Paid Parental Leave
- Five Year Sabbatical
- Free EV Charging
- Paid Holidays
- Short- & Long-Term Disability Insurance
Lawson’s Finest Liquids is an Equal Opportunity Employer and committed to equity, inclusion and diversity. We believe that all forms of diversity make us better at everything that we do - fostering innovation and connecting us more closely to our customers and communities. Lawson’s Finest is especially interested in candidates that contribute to the diversity, inclusion and excellence of our organization.
Lawson’s Finest Liquids provides equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability, veteran status or any other protected category under federal, state and local law.
