Skida Headwear & Accessories
Job Title: eCommerce Specialist
Location: Burlington, Vermont
Reports To: Marketing Director
Job Type: Full-Time
Position Summary: The eCommerce Specialist supports the day-to-day operations and growth of Skida's direct-to-consumer website (Skida.com) and digital marketplaces, ensuring a topnotch brand experience. This role is highly execution-focused, bridging creative marketing and data-driven execution, ensuring the website, campaigns, and product merchandising align to deliver a seamless customer experience and measurable growth. Serving as the primary owner for site updates, the eCommerce Specialist monitors daily site performance, troubleshoots technical issues, and implements on-site optimizations that reflects Skida’s brand values and inspires joy on every adventure in any condition. This role will partner across Marketing, Sales, Operations, and external vendors to support the development and execution of Skida’s eCommerce strategy to meet company sales and performance goals.
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Key Responsibilities
Site Merchandising & Campaign Execution
- Execute day-to-day product presentation, site navigation, and on-site merchandising to support strong sell-through and conversion goals.
- Coordinate seasonal campaign updates on the homepage and landing pages in partnership with the Marketing and Brand teams.
- Build and launch products on Shopify, ensuring Collections, Product Display Pages (PDPs), digital assets, inventory details, and descriptions are accurate, complete, and SEO-optimized.
- Implement approved UX and merchandising updates following routine site audits and lead the selection and formatting of imagery to ensure a visually beautiful and compelling brand presentation.
- Monitor inventory availability on the storefront to ensure product listings stay aligned with live inventory levels.
Channel Support & Performance Tracking
- Track daily and weekly sales pacing, traffic, and conversion metrics, escalating performance anomalies and trends to team leads.
- Maintain product listings and storefronts across emerging social commerce and digital marketplaces (such as Shop App, TikTok Shop, and Amazon).
- Assist in maintaining catalog accuracy and troubleshooting feed integrations across all third-party channels.
Site Optimization & Reporting
- Generate regular performance reports using Shopify Analytics, GA4, Klaviyo, and Meta Ads to track KPIs like conversion rate, AOV, and bounce rate.
- Coordinate A/B testing setups and implement conversion rate optimization (CRO) changes using tools like Hotjar, RetentionX, and Shopify apps.
- Support tracking and pixel implementation to ensure accurate data flow and marketing attribution.
Collaboration & Operations
- Liaise with Customer Experience and Operations teams to quickly troubleshoot front-end site bugs, checkout errors, and post-purchase hurdles.
- Keep digital project management boards (Asana) updated with milestones, task progress, and launch asset statuses.
- Organize assets and briefs for agency partners to align paid media, SEO, and email campaigns with upcoming on-site promotions.
Qualifications
- 2–4 years of experience in e-commerce operations, digital marketing, or site merchandising (consumer goods or apparel preferred).
- Solid, hands-on experience with Shopify (Plus preferred) and familiarity with GA4 and email/SMS platforms like Klaviyo.
- Familiarity with on-site optimization tactics and tools (e.g., Hotjar, RetentionX, or equivalent Shopify apps).
- Strong eye for detail with an understanding of basic UX/UI principles and e-commerce best practices.
- Excellent organizational skills with a proven ability to manage tight asset-delivery timelines and multiple product launches.
- A collaborative, problem-solving mindset with a desire to learn new digital tools and technologies.
To Apply
Please submit your resume and cover letter to careers@skida.com with the subject line “eCommerce Specialist”.
This position is not remote and is based at Skida’s office in Burlington, Vermont.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Our organization is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply! You may be just the right candidate for this or other roles. Please be sure to attach your resume.
