The Company
Founded in 1978, Cabot Hosiery Mills is an American manufacturer of premium socks with uncompromised comfort, durability, and fit. With a family of brands including Darn Tough Vermont, Wide Open, and Cabot & Sons, our mission is to make the world’s best socks, in Vermont, USA, and back them with our Unconditional Lifetime Guarantee. We are family owned, three generations strong, and have yet to produce our best sock.
Job Summary
As we continue to scale one of the fastest growing apparel brands, Cabot Hosiery Mills is seeking a Marketing Events Specialist to lead the execution of high-impact consumer and trade events that build brand awareness, drive engagement, and support revenue growth for Darn Tough. This role is responsible for bringing each brand to life in the field—owning the planning, logistics, and on-site activation of events while delivering a best-in-class brand experience.
Reporting to the Sr. Growth Marketing Manager, this role partners closely with Creative, Brand, Sales, and Logistics to ensure events are strategically aligned, operationally sound, and effectively measured. The ideal candidate is highly organized, detail-oriented, and energized by fast-paced environments, with a strong ability to manage multiple events and priorities simultaneously.
Key Responsibilities
- Own end-to-end execution of consumer events, including planning, logistics, activation, content capture, and reporting.
- Serve as the on-site brand lead as the face and voice of the brand.
- Manage the consumer event calendar and budget, ensuring alignment with brand priorities, key campaigns, and commercial objectives.
- Support the development and execution of experiential marketing strategy to strengthen storytelling and consumer connection.
- Partner with Brand, Creative, and Growth Marketing teams to deliver cohesive, integrated event experiences, including pre- and post-event marketing strategies.
- Collaborate with internal teams (Product, Finance, HR) and external partners (retail reps, ambassadors, influencers, athletes) to maximize event impact.
- Oversee event logistics, including booth design, shipping, inventory, signage, fixtures, and materials.
- Manage event inventory and merchandise, including giveaways; partner with procurement/logistics to source and track materials.
- Facilitate seed sock procurement for PR, photoshoots, and internal needs.
- Lead consumer activations to support donations and philanthropy initiatives, including product contributions, nonprofit partnerships, and community engagement efforts.
- Track and analyze event performance metrics and identify opportunities to optimize investments and execution and elevate brand presence.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 4+ years of experience in event marketing, experiential marketing, or brand activations.
- Proven ability to plan and execute events from concept through completion.
- Strong project management skills with the ability to manage multiple events and timelines simultaneously.
- Excellent communication and interpersonal skills; confident representing the brand in public-facing environments.
- Highly organized with strong attention to detail and problem-solving abilities.
- Experience working cross-functionally with internal teams and external vendors.
- Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word).
Working Conditions
- Manufacturing environment – exposure to machinery, noise and other adverse conditions for periods of time depending on the role
- Ability to lift at least 50lbs
- Flexible nature to manage competing and changing priorities
- Travel locally to all the organization’s sites and locations
- Willingness to travel up to 60%, including evenings and weekends
At Cabot Hosiery Mills, we have a list of shared company values – one of them is We Value Differences. Where you come from, how you identify, your age, and other descriptions are something that makes you, you, and we respect that. We’re an honest group of people and work hard, if you like that, we encourage you to apply.
This job description should not be interpreted to be a complete list of all the duties, qualifications and responsibilities performed by the jobholder.To maintain organizational flexibility, the organization has the discretion to add, drop or change at any time the duties, responsibilities and expectations of this position. This job description does not constitute an offer of employment, continuous employment or an employment contract. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions of this position.
The Pay Range For This Role Is
80,000 - 90,000 USD per year(Waterbury)
